Our story

Since 2016
Curating things that are made to last.
Velora started as a tiny studio in San Francisco with one simple idea: buy fewer, better things. Today we work with more than 120 independent makers and trusted brands to bring you pieces that combine thoughtful design with honest materials.
Every product is tested by our team before it reaches the store, and we offset 100% of our shipping emissions.
120+Partner brands
12kHappy customers
5Countries shipped
What we believe
Our values
Quality first
We choose durable materials and timeless designs over fast-moving trends.
Responsible
Recycled packaging, carbon-neutral delivery and transparent supply chains.
Community
We partner with independent makers and give back 1% of every sale.
The people
Meet the team
Sofia Martinez
Founder & CEOJames Patel
Head of ProductEmma Clarke
Creative DirectorDavid Morgan
Customer Experience
Visit usOur flagship store
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